This course offers a critical exploration of news media, advertising, and social media platforms, examining how they shape public opinion, influence culture, and drive decision-making. Whether it’s what clothes you buy, whether a suspect is guilty, or who gets your vote; media bias and persuasive techniques profoundly impact our perspective. Through analysing both print and digital media content, articles, and discussions, you’ll gain the skills to navigate, critique, and engage with media in a thoughtful and informed way. Whether you’re a media consumer or an aspiring creator, this course will help you to understand and challenge the forces that shape our worldview.
Learning objectives:
After this course students can:
• Understand how news media, advertising, and social media shape public opinion
• Identify media bias and persuasive strategies
• Engage with media critically
Forms of assessment:
- Assignments
- Presentations
- Participation
